Schmidt, Sethi & Akmajian Blog

Life 360 Sells Your Location Information. Here Is How to Keep Your Privacy.

Posted by Dev Sethi | Dec 07, 2021 | 0 Comments

Life360 App

For many parents and families, Life 360 is a helpful tool. The app allows users to see the precise, real-time location of friends or family members, including the speed at which they are driving and the battery level on their devices. But it's likely you have no idea who else may be tracking this data.

A report in The Markup, a nonprofit newsroom focused on how technology impacts society, recently revealed that the app sells your location data – often within 20 minutes – to a variety of buyers ranging from the United States Department of Defense to private marketing companies.

A disclaimer appears in smaller print at the bottom of the app's permissions screen: “Your location data may be shared with Partners for the purposes of crash detection, research, analytics, attribution and tailored advertising.” Users can disable the sale of their location data in the privacy settings, though that setting is not disclosed in or part of the prompt. But it's likely users blew past this disclosure without fully understanding the implications.

Here is a step by step guide on how to protect your location privacy and stop the selling of this bit of your personal information.

Life360 app security settings

About the Author

Dev Sethi

Dev Sethi litigates and tries a wide-range of complex injury and death cases throughout Arizona. He has Martindale Hubbell's highest rating, AV, and he is listed in "Best Lawyers." Dev is also recognized as an Arizona Super Lawyer in the area of plaintiff's products liability litigation.Dev has been at the forefront of auto product defect litigation. He played a key role in uncovering the Goodyear Load Range E tire scandal and worked to hold Ford Motor Company responsible for the danger posed by their now notorious 15-passenger vans. Dev is currently representing families in product liability suits against the nation's largest corporations including General Motors, Ford, Pentair Pools and Invacare.


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